Vertex HQ — a B2B project management SaaS serving US enterprises — had stagnated at 22 monthly MQLs for six consecutive months. Google Ads targeted broad software keywords with poor intent alignment. LinkedIn had generated awareness but no measurable pipeline. Their content had never been optimized for SEO or AI search.
We restructured Google Ads around pain-point and workflow-specific searches, introduced LinkedIn Sponsored Content targeting Operations Directors and CTOs at US enterprises with 200+ employees, and launched a GEO program to ensure Vertex appeared in ChatGPT and Perplexity responses for relevant B2B software queries.
“The GEO program was something we'd never considered. Within 8 weeks our product was being cited by ChatGPT when enterprise buyers searched for project management software. It changed how we think about search entirely.”
— Ryan Patel, VP Sales, Vertex HQLet’s talk about what’s possible for your US business.
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