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Amazon Brand Registry

Amazon Brand Registry
for US sellers.

Protect your brand, unlock premium Amazon tools, and shut out counterfeit sellers. Full Brand Registry application support for businesses in New York, Dallas, and San Francisco.

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Serving New York Dallas San Francisco Los Angeles All US States

Everything Amazon locks away without it.

Amazon Brand Registry is free — but only sellers who register their trademark get access to the tools that separate top-performing listings from average ones.

01
A+ Content & Brand Story
Replace your plain text product description with rich modules — comparison charts, lifestyle imagery, feature callouts, and brand story panels. A+ Content increases conversion rates by an average of 3–10% and improves keyword indexing. Available only with Brand Registry.
02
Brand Analytics & Search Query Performance
Access Amazon's first-party search data — the exact search terms customers used before buying your products, your click share vs competitors, conversion share, and demographic data on your buyers. This intelligence is unavailable anywhere else and drives every listing optimisation and ad strategy decision we make.
03
Sponsored Brands & Sponsored Display
Brand Registry unlocks Sponsored Brands ads — the banner ads at the top of Amazon search results — and Sponsored Display, which retargets Amazon shoppers on and off the platform. These ad types are unavailable without Brand Registry and represent some of the highest-ROI placements in Amazon Advertising.
04
Brand Protection & Report a Violation
Brand Registry gives you direct access to Amazon's Report a Violation (RAV) tool, which allows you to submit IP infringement reports against counterfeit listings, fake sellers on your ASINs, and unauthorised use of your brand images or trademarks. Without Brand Registry, this process is slow and manual.
05
Transparency Programme
Amazon Transparency adds a unique QR code to every unit you sell. Any unit without a valid Transparency code is automatically blocked from being sold — permanently shutting out counterfeiters at the fulfilment level. Essential for brands with high counterfeit risk in categories like supplements, electronics, and beauty.
06
Virtual Bundles & Subscribe & Save
Create virtual product bundles without physically kitting items together, and enrol products in Subscribe & Save to build recurring revenue. Both require Brand Registry and both are underused by most sellers — representing quick revenue wins for brands that qualify.

Amazon Brand Registry in your city.

We work with Amazon sellers across the US. Here's what brand protection looks like in three of our key markets.

New York
New York, NY

New York sellers face some of the most aggressive counterfeit and hijacking activity of any US market — particularly in fashion, beauty, supplements, and electronics. Brand Registry is non-negotiable for NYC-based brands selling at volume.

Amazon brand registry New York
Amazon brand protection NYC
Amazon seller agency New York
Dallas
Texas, TX

Dallas and DFW is one of the fastest-growing Amazon seller markets in the US, particularly in home goods, automotive accessories, and consumer electronics. We work with Dallas-based sellers to protect their listings and unlock the analytics that drive growth.

Amazon brand registry Dallas
Amazon brand registry Texas
Amazon seller services Dallas
San Francisco
California, CA

San Francisco and Bay Area sellers — often in tech, SaaS accessories, health & wellness, and premium consumer goods — benefit enormously from Brand Analytics data. We help SF-based brands use Brand Registry's intelligence tools to outcompete on the listing detail page.

Amazon brand registry San Francisco
Amazon brand registry California
Amazon listing agency Bay Area

From trademark to approval — we handle it.

01
Trademark & Account Review

We review your existing trademark registration, Amazon seller account, and brand details to identify any discrepancies before submission.

02
Application Preparation

We complete every field of the Brand Registry application with precision — brand name, trademark number, product categories, and manufacturing details.

03
Submission & Monitoring

Application submitted. We monitor the review status daily and respond immediately to any Amazon queries to prevent delays.

04
Activation & Setup

On approval, we activate Brand Analytics, set up Report a Violation monitoring, and brief your team on every tool now available to you.

Brand Registry FAQs.

Yes — Amazon Brand Registry requires an active registered trademark (not a pending application) in the country you're registering. In the US, this means a USPTO-registered trademark. If you don't have one yet, we can guide you through the trademark filing process with our partner attorneys before starting the Brand Registry application.
Once we submit your application, Amazon typically reviews it within 2–10 business days. The main variable is trademark verification — if there are any discrepancies between your trademark registration and Amazon account details, it takes longer. We prepare your application to minimise these delays.
Brand Registry unlocks: A+ Content (Enhanced Brand Content) for richer listing detail pages, Brand Story modules, Sponsored Brands and Sponsored Display ad types, Brand Analytics (Search Query Performance, Market Basket Analysis, Demographics), Virtual Bundles, Subscribe & Save, and brand protection tools including Report a Violation and Transparency.
Yes. After Brand Registry approval we set up Report a Violation monitoring, submit infringement reports for any counterfeit listings or unauthorised sellers on your ASINs, and use the Transparency programme where appropriate to permanently lock out counterfeit products at the unit level.

Ready to protect your Amazon brand?

Get your Brand Registry application started. We'll handle the whole process.

Start your application All Amazon services