Questions we get
asked most.

Typically 5–7 business days from signing. We run an onboarding call, access audit, and baseline analysis in week one. First deliverables — whether a technical SEO report, account restructure, or campaign launch — arrive in week two.

No. Monthly rolling contracts only, with 30 days' notice to exit. No lock-ins, no exit fees, no 12-month minimums. We earn your business every single month. If the results aren't there, you should be free to walk — and we make that genuinely easy.

Monthly performance reports that tie every channel activity to business outcomes — leads, revenue, cost per acquisition. You'll also have a shared dashboard for real-time data access, and a monthly strategy call with your account specialist.

Yes. Every Synap Growth client is assigned a channel specialist who owns their account — not an account manager who relays messages between you and the people doing the work. You talk directly to the person running your campaigns.

We work with SMEs, growth-stage companies, and established enterprises across the US. The common factor isn't size — it's ambition. We're not the right fit for companies looking for the cheapest option. We're the right fit for companies serious about measurable growth.

For most US businesses in competitive markets, meaningful organic traffic improvements take 3–6 months. Technical fixes can show impact faster. Sustained ranking improvements in competitive verticals — finance, legal, healthcare in New York — typically require 6–12 months of consistent work. We set realistic timelines in every proposal.

Technical SEO audit and ongoing optimisation, keyword strategy and content planning, on-page optimisation, link building and digital PR, local SEO where relevant, and monthly performance reporting. For clients in AI-contested categories, GEO optimisation is included as standard.

Yes. We build links through genuine editorial outreach, digital PR, and content-led strategies — not private blog networks or paid links. The links we build pass algorithmic scrutiny because they reflect real editorial endorsement. We document every link in your monthly report.

GEO (Generative Engine Optimisation) is the practice of making your brand citable in AI-generated answers from Google AI Overviews, ChatGPT, and Gemini. If your customers ask AI systems questions that your business should be answering, you need GEO. It's especially valuable for Bay Area tech companies and any US business in a high-intent B2B category.

Yes. Manual and algorithmic penalties are treatable — the fix depends on the cause. Toxic link profiles, thin content, and technical issues all have remediation paths. We've recovered penalised sites across multiple US industries. We'd need to review the site before committing to a timeline.

Depends on your market and keyword CPCs. For high-CPC verticals like legal, healthcare, or finance in New York, $5,000–$10,000/month is a realistic starting point. For less competitive local markets in Dallas or smaller Texas cities, you can see meaningful data with less. We'll give you a specific budget recommendation in our first call.

Paid search can deliver traffic from day one. But meaningful, optimised performance — where the account has enough conversion data to make smart bidding decisions — typically takes 60–90 days. We set realistic expectations in every onboarding conversation.

We charge a flat management fee, not a percentage of ad spend. Percentage-based pricing creates a conflict of interest — it incentivises agencies to increase your budget regardless of whether it's justified. We'd rather you spend efficiently and stay with us for years.

Yes. We inherit existing accounts regularly. We'll conduct a full audit first — typically finding significant wasted spend and structural issues that immediate optimisation can recover. The audit alone usually justifies the cost of switching.

Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, and X/Twitter. For B2B clients, LinkedIn is typically the priority. For B2C, Meta and TikTok tend to drive the best ROI. We'll recommend the right platform mix based on your audience and objectives.

We track from impression to revenue where possible — using UTM parameters, Meta CAPI, and CRM integration to attribute leads and sales accurately. We report on cost per lead, cost per acquisition, return on ad spend, and pipeline influenced — not impressions or reach.

We can work with your existing brand assets or brief your internal team. For high-performing campaigns, we recommend testing at least 4–6 creative variants per ad set. If you don't have in-house creative capability, we can connect you with content production partners.

Keyword research to identify high-volume search terms in your category, title and bullet point rewriting optimised for A9 ranking, enhanced backend search term strategy, and image/video recommendations. We also provide A+ content briefs for Brand Registry clients.

Brand Registry enrolment typically takes 2–4 weeks once you have a registered trademark. If you're starting from trademark application, US trademark registration takes 8–12 months, though we can help you list with an IP Accelerator programme while your application is pending.

Yes. Our Amazon seller ROI management service includes Sponsored Products, Sponsored Brands, and Sponsored Display management — with the same performance-first approach we apply to Google Ads. We manage bids against target ACoS and report on contribution margin, not just sales.