Radiant Retail Co. — a US fashion and lifestyle brand — had strong brand equity on Instagram but had never structured their paid acquisition. Marketing spend was untracked, Meta campaigns were broad and unoptimised, and Google Shopping had never been set up. Monthly revenue had plateaued for eight consecutive months.
We implemented full multi-channel attribution via GTM and GA4, built a Google Shopping catalogue, and introduced a structured creative testing matrix across Meta and TikTok. A prospecting-retargeting-retention funnel was built on Meta — replacing their single-campaign approach with a systematic full-funnel structure.
“We had no idea what was actually working. Synap built our attribution infrastructure, launched Google Shopping, and built a TikTok strategy that outperformed Meta on new customer acquisition. Revenue grew 5.1x in six months.”
— Olivia Reed, Founder, Radiant Retail Co.Let’s talk about what’s possible for your US business.
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