Nexus Realty Group — a mid-market real estate brokerage in Manhattan — were spending $18,000/month on Google Ads with a cost per qualified buyer lead of $420. Campaigns used broad match keywords across all NYC boroughs with no geo-segmentation, and their landing pages had a 78% bounce rate.
We restructured campaigns by neighbourhood — Upper West Side, Tribeca, Brooklyn Heights — with intent-specific ad groups. Meta was rebuilt with dynamic creative testing across buyer segments. Landing pages were rebuilt with neighbourhood-specific content and direct CTA to book a showing.
“Synap rebuilt our entire digital acquisition strategy. Our cost per qualified lead dropped by 72% and our agents are now closing a much higher percentage of inbound leads.”
— Marcus Chen, Head of Growth, Nexus Realty GroupLet’s talk about what’s possible for your US business.
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