Metro Fitness Studios — a premium fitness brand with 8 locations across NYC — was entirely dependent on seasonal spikes and walk-in traffic. Their Meta ads used generic gym imagery with broad New York targeting, driving leads at $380 per new member. TikTok had never been tested despite their target audience being highly active on the platform.
We developed platform-specific creative strategies: Meta for retargeting and lookalike audiences from their existing member database, TikTok for top-of-funnel awareness using trainer-led content native to the platform. A neighbourhood-level geo-targeting approach split campaigns by proximity to each studio location.
“TikTok was the unlock we didn't know we needed. Synap built a native content strategy that our target audience actually engaged with — membership grew 61% in five months and our cost per acquisition more than halved.”
— Alicia Torres, Co-Founder, Metro Fitness StudiosLet’s talk about what’s possible for your US business.
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