Lone Star Auto Group — a multi-brand dealership in the DFW Metroplex — were spending $95,000/month on Google Ads with a cost per test drive booking of $780. Campaigns used generic automotive terms with no model-specific segmentation and no YouTube presence.
We restructured Google Ads around model-specific and competitor brand keywords, with dedicated landing pages per model line. YouTube pre-roll was introduced with 15-second model showcase formats. Meta was rebuilt with lead generation campaigns directly booking test drives. Geo-targeting was tightened to DFW zip codes with highest purchase intent.
“Our Google Ads were expensive and underperforming. Synap restructured everything and introduced YouTube and Meta into our acquisition mix. Cost per test drive dropped by 72% within 90 days.”
— Brad Mitchell, Marketing Director, Lone Star Auto GroupLet’s talk about what’s possible for your US business.
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