Harbor Law Group — a commercial law firm in San Francisco — were generating personal injury and business litigation leads at $520 per qualified inquiry. Their Google Ads account had no audience layering, conversion tracking was broken, and campaigns mixed practice areas without segmentation.
We rebuilt the account with full bar association-compliant ad copy, fixed conversion tracking via server-side GTM, and segmented campaigns by practice area — personal injury, business litigation, and employment law. LinkedIn was introduced targeting General Counsels and CFOs at Bay Area companies for the commercial litigation practice.
“Synap understood California bar advertising compliance from day one without us needing to explain it. Compliance was built in, and our cost per qualified lead dropped by 71% within 90 days.”
— Diana Foster, Managing Partner, Harbor Law GroupLet’s talk about what’s possible for your US business.
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