Coastal Living Co. — a DTC home goods brand — had almost no organic search presence despite $2M+ in annual revenue from paid channels. 96% of revenue came from Meta and Google Ads. Their website had critical technical SEO issues, thin product descriptions, and zero backlinks from relevant publications. Rising paid acquisition costs were threatening margin.
We conducted a full technical SEO audit fixing 340+ crawl errors, implemented product and category schema markup, and improved Core Web Vitals from a 24 to 91 PageSpeed score. A US-specific content strategy was built around buyer-intent searches. A digital PR campaign secured 22 links from US lifestyle and home publications including Apartment Therapy and Domino.
“We were completely paid-dependent. Synap built our SEO from the ground up — within ten months, organic was our fastest-growing and most profitable channel, which completely changed our unit economics.”
— Taylor Brooks, E-Commerce Director, Coastal Living Co.Let’s talk about what’s possible for your US business.
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