Axiom FinTech — a B2B payments platform serving US mid-market enterprises — had strong product-market fit but no structured digital acquisition. LinkedIn had been used only for company updates. Google Ads targeted broad fintech keywords generating poor-quality leads from outside their ICP.
We restructured Google Ads around US-specific B2B fintech intent searches and introduced LinkedIn Sponsored Content targeting CFOs and Finance Directors at US companies with 50-500 employees. Thought Leader content from their CEO outperformed standard sponsored content by 4.1x on cost per MQL.
“The LinkedIn Thought Leader approach was transformative. Our CEO's content generated MQLs at a quarter of the cost of standard sponsored content and the quality was dramatically higher.”
— Jennifer Walsh, VP Marketing, Axiom FinTechLet’s talk about what’s possible for your US business.
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